It used to be that when a customer asked for a Rickers Red,  Len or I would say “we only serve real beer here,” only to confuse some patrons. Then we would suggest something simular – and would prattle off beers that the customer had no clue to. I find it much easier to just hand them a sample of say McAuslans Pale Ale or Mill-Race Mild from Grand River…99% of the time the customer is impressed and hopefully the experience will embolden them to try other micros.